A Customer is the most important person ever in this office,
Whether in person or by mail.
A Customer is not dependent on us,
We are dependent on him.
A Customer is not an interruption of our work,
He is the purpose of it.
We are not doing a favour by serving him,
He is doing us the favour by giving us the opportunity to do so.
A Customer is not someone to argue or match wits with.
Nobody ever won an argument with a Customer.
A Customer is a person who brings us his wants.
It is our job to handle them profitably for him and ourselves. (Anon)