I heard a story about a businessman, on a trip to America, who came across one of those shoeshine stands that nowadays you tend to only see in the old movies. Above the stand was a sign and in big letters the words, “Smiley’s Shoe Shine – prices from $3 to $6.” Being a foreigner and noticing the dust on his shoes, the businessman decided to take in the experience and have his shoes polished by an expert. Reflecting on his experience afterwards, the businessman said, “Just how anyone can get so excited about cleaning a pair of shoes, I really don’t know, but Smiley was a man with a passion and a man who lived up to his name. He saw his job, not so much as someone who simply polished shoes, but as someone who had the opportunity to polish up his customer’s day. He whistled and sang as he worked and we chatted away amiably about this and that. By the time he had finished we had become friends. I asked Smiley how much I owed him and he told me, “$3”. I then asked him why his sign said prices from $3 to $6. Smiley’s reply was priceless (excuse the pun): This is what he said, “Well, I get to meet a lot of folks. Some of them have a good attitude and so I charge them $3, but others have a bad attitude and so I charge them $6.” Smiley then flashed his pearly whites and grinned, “You see, Mister, some people just don’t realise how much a bad attitude costs!”