Zig Ziglar tells the following story. It seems a gentleman worked on the 4pm to midnight shift and he always walked home after work. One night the moon was shining so brightly that he decided to take a shortcut through the cemetery, which would save him roughly a half-mile walk. There were no incidents involved, so he repeated the process on a regular basis, always following the same path. One night as he was walking his route through the cemetery he didn’t realise that during the day a grave had been freshly dug in the very centre of his path, and so he fell into it. Desperately, he started trying to get out, but his best efforts failed him. After a few minutes he decided to relax and wait until morning when someone would help him get out. He sat down in the corner and was half asleep when a drunk stumbled into the grave. His arrival roused the first guy, since the drunk was also desperately trying to climb out, clawing frantically at the sides. Our hero reached out his hand, touched the drunk on the leg and said, ‘Friend, you can’t get out of here’ – BUT HE DID GET OUT! Now that’s motivation!