If you go to a supermarket and look at the cereal packets or soft drinks or, for that matter, any of the supermarket’s own-brand products, you’ll see that the packaging design and the labels are often made to look very much like the regular manufacturers or the leading brand. Often the labelling is so deceptive that it’s only when you get up close can you tell which is which. The supermarket’s own-brand products are always cheaper and usually the quality of the product is reflected in the cheaper price! At the point of sale, however, what counts, for the discerning buyer at least, is not the price, or the labels, which can be misleading, but the contents; what’s inside.

Tom Wright