Here is another similar story about another small businessman – a retailer – whose shop was threatened with closure because of competition from a large department store. The big store had plans to move into the area and so they began to buy up all the surrounding properties. The local businessman, however, was adamant that he wouldn’t sell. In fact, he wouldn’t even enter into negotiations, so the larger department store got heavy handed and threatened to put him out of business. Eventually, they attempted to make good their threats. They went ahead and built around him extending out far and wide on both sides until the little shop was completely hemmed in and practically lost. When the big opening day arrived the department store put up great big banners announcing, “Store Now Open.” The local businessman countered with a banner of his own. His stretched the entire length of his store and in big letters it announced, “WAY IN.”