There is no doubt that most non-Christians will walk into our homes ten times faster than they will walk into our churches. As we get to know people as friends, they will begin to confide in us about their burdens, longings, aspirations, frustrations and emptiness. As they tell us these things, we can say quietly (if our experience was similar), “You know, I used to feel like that until I had an experience that completely changed my outlook on life. Would you like me to tell you about it?”
Paul Little (professor of evangelism at Trinity Evangelical Divinity School)
Source: Paul Little, How to Give Away Your Faith, Downers Grove Illinois, IVP (1988 edition), p.46,59